How ClickAppStore can push forward the Mobile Mashup to the enterprise
Posted by Gil Bouhnick on May 17, 2012
Few days ago, I wrote about the Mobile Mashup, and how it penetrates the enterprise world.
The technology and trends we are witnessing are here, not sure they will stay, but if they don’t – you can count on it that they will be replaced by others.
NFC (Near Field Communication), Augmented Reality, QR Codes, social networks, knowledge collaboration, big data, cloud computing (yes, also SoMoClo), are creating new opportunities for business organizations to increase productivity using new ways. Creative ones.
I like using the term Mobile Mashup: a mixture of technologies, combined with social and computing trends, running inside a smartphone, to create something new.
In the enterprise world, the mobile mashup can lead the way to new productivity tools, increased users efficiency, higher execution level, and not to forget – higher satisfaction rate among the end users (which eventually impacts all of the above once more).
Read more about the mobile mashup in the enterprise world in here:
Mobile Mashup is here, and it’s coming to the enterprise
I am currently participating in the ClickConnect event in Barcelona, and I had a chance to present the ClickAppStore, ClickSoftware’s latest application store for mobile apps built on top of the ClickMobile Platform.
Seeing the excitement it brought, and getting the great feedback we got from our existing and new customers made me feel extremely happy about it, as I believe that the model of apps, embedded within a larger product that acts as the “hub”, allowing them to inter-connect, share data, workflow, and processes – is something every organization needs.
More business content, less efforts:
Companies hate upgrading their software, and with the ClickAppStore they will be able to enjoy a “modular” model where the baseline solution is kept, and more business content can be added (or removed) by deploying more and more apps on top of ClickMobile.
For our customers – it means more business content, more features, less effort and most of all – no need to upgrade to enjoy it.
Of course there are other advantages to this model as well (like the fact that you pay as you go, or get better support for those apps than trying to build it on your own), but in terms of the big ones – those are probably the key benefits.
You enjoy modularity of apps, without compromising on streamlined workflows and consistent user experience.
How does it relate to Mobile Mashup you ask? It’s simple: new technologies are harder to implement in the enterprise , both psychologically and technically, but when they are packed in small sized apps, or when they can be tested separately without impacting the entire production environment – they are easier to digest.
Mobile requirements are constantly changing. Evolving. But companies prefer to minimize changes. If it’s working – don’t touch it. But by doing so – they are missing the opportunities to get more out of their own mobile solutions and the Mobile Mashup. ClickAppStore solves this pain.
I believe the Mobile Mashup will change the way employees work when they are on the move, and the ClickAppStore will help organizations become more productive, modern, innovative. By utilizing specific apps, companies will be able to embrace the Mobile Mashup in a safer way, pick the right technologies according to their needs, and embed them in their working processes in an elegant way.
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